Fitsole SS/FW 2024

Creative/Art direction & Fashion Design

FITSOLE is a sneaker and a lifestyle retailer offering authentic products curated in Cairo, Egypt. As Art Director and Fashion Designer at Fitsole, I led the creative direction for full seasonal drops (SS24, FW24, SS25). From concept ideation and capsule design to photoshoot execution and visual storytelling—each drop was shaped by local street culture, modern silhouettes, and hype energy with global relevance.

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